Instagram is an online mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter as well as fast become a highly sought after social media tool. Instagram was originally developed guarantee people could apply different filters to photographs they had taken on their smartphones one the market and would allow these phones easily upload and share these photos with friends (or account followers) while using Instagram application. More recently video was introduced to Instagram it can certainly uploaded, but Instagram video tutorials are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are definitely than 300 million buy instagram likes users everywhere around the world.
Approximately 70 million photos are uploaded per working.
The account is ‘free’ to organise so several low barriers to your path.
It can be a medium enables for easy sharing of content 24 hours a day.
What type success have businesses achieved using Instagram?
Businesses regarding example Levis, L’oreal and hundreds of others happen to able wireless the tool to:
To increase awareness to their products and services.
To increase brand recognition.
To showcase their community and pro bono work to inspire and attract prospective buyers to build relationships their product, service or brand.
Run successful promotions, competitions and special gifts.
Small Business marketing success with Instagram
Instagram may seem to be particularly popular with product based businesses as being a result its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is they the application allows for photos for posted and shared of people either wearing or making use of these products. For instance, a food manufacturer might post photos of a person cooking with, sharing a meal, or entertaining friends using their food health supplements. This success is not exclusive to big brands as company owners in the businesses tend to be able to leverage the pressure of Instagram to engage their satisfied customers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 possess achieved this through utilize of attractive photographs of their own food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers different Instagram users would be interested in or search for the purpose of.
Bloggers, web 2 . 0 stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands consumers following their Instagram accounts. This ‘influencer’ group makes sure that there are many eyeballs there ready notice your product or service. The audience has been created for you. The engagement has recently been formed and experiencing this by getting your product uploaded onto their Instagram feed or featured a new blogger or popular Instagram account holder will aid you to grow your audience more quickly. Therefore taking time to identify key ‘influencers’ in your industry along with the way you can tap into this is essential.
Hashtags – What agent?
How do they really be utilized to increase business exposure?
I suggest that if you’ve got an interest in getting onto Instagram you spend time up-front doing your Hashtag research. Hashtags are tags a person can can add in a caption of a picture that you upload. Moves through a hashtag you have to have use the # symbol at the front of the tag and thereafter add a keyword or several keywords without spaces after the hash symbol. For example, you might post a merchandise image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Might possibly already have in mind the hashtags as they are also popular on Twitter nonetheless, if you are not take a look online notice some examples of how that you use them. The reason of the hashtag is to tag your photo to be able to subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.